The Importance of LinkedIn for Professional’s in Today’s Competitive Market

LinkedIn has been around longer than any other social media platform, but doesn’t have the widespread recognition and popularity as some of its peers. That is certainly not the case in the recruitment profession, where LinkedIn is one of the key tools we use to engage thousands of qualified accountants in Ireland. This provides a substantial supply of network connections and job opportunities, but I often find – rather amazingly – that many professionals in the sector either have an outdated profile or worse, no profile at all. So here are a few reasons to create a LinkedIn profile — or update your long long-forgotten one.

The Accounting Profession Lives On Linkedin

LinkedIn will help you find a job in the accounting profession faster, because hiring managers in both practice and industry already use it religiously, as well as the accounting recruitment profession. More broadly, a huge 87% of recruiters find LinkedIn to be the most effective when vetting candidates during the hiring process – especially those under 45 (90%). Having an active and well put together LinkedIn profile will, thus, significantly increase the chances of your discovery by various firms looking to hire people based on your skills and experience. Also, 75% of people who recently changed jobs used LinkedIn to inform their career decision.

Your LinkedIn Profile Builds Trust and Credibility

A well written LinkedIn profile gives you credibility as a candidate and will establish you as a trustworthy option for potential roles in practice and industry. Every time a company contacts you about a potential opportunity, you can be sure that they’ve looked to see if you’re on LinkedIn and if you are, they’ve checked your profile thorough. Your LinkedIn profile also acts as a validator for your credentials, particularly as certain companies worry when CVs or resumes look too good to be true.

 Great Networking Opportunities

LinkedIn also offers you an excellent opportunity to network with other accounting professionals. And the faster you start this networking, the better it will be down the line. Regardless of whether you are working in practice or industry, you can make use of your network of connections if you are looking for a new job or considering making the switch. This network will provide the opportunities of the future, as your connections can get you introduced to people from various companies you are looking to work for.

You will Keep Yourself Up-to-Date on Job Openings

With a LinkedIn account, you will be able to continually keep an eye out for various job opportunities that will interest you. The overwhelming majority of companies will post any job openings that they may have, and you can keep track of these in real time.

Standing out from the crowd

Last but by no means least, it is important to consider the content on your profile to ensure you are putting your best foot forward for potential roles, whether you’ve applied for them or if you may be identified by a recruiter such as FK International. We advise all our accounting candidates to review their profile regularly and thoroughly to ensure it is timely and accurate. A few quick tips below:

  1. Have a professional photograph  Users with a professionally taken profile photo receive up to 21 times more profile views, according to the LinkedIn study
  2. Share projects you have worked on If you have been involved in a project that has some media coverage, designed something that is hosted online, or perhaps there was an article written internally about your work, then you can link it to the role you had on LinkedIn.
  3. Keep it professional – You should certainly show your personality on your profile, but make sure you don’t ruin your chances of getting hired because you have put up personal opinions or beliefs that are going to put you in a bad light. When you communicate with others online, make sure you remember that anyone can see what you write and how you treat people
  4. Write your own articles  This is a great way to showcase your credibility and expertise in your field, and gets you known in your network. More than three million LinkedIn members contribute content to LinkedIn every week, providing insights and expertise on topics ranging from healthcare trends and artificial intelligence, to leadership lessons and motivational tips. Two-way conversations occur on LinkedIn, and for those who publish, comments are a great way to start discussions and can lead to a broader reach.
  5. Make sure your skills are relevant to the roles you are looking for – On LinkedIn you can select skills that people can later endorse you for. If the jobs you want require certain skills, make sure that you include these on your listing and (if you’re good at them) your endorsements will grow!
  6. Keep your location up-to-date – More than 30% of recruiters use location when searching for candidates. So make sure that if you have moved cities or even major regions, your profile reflects this.

At FK International, we have over 20 years’ experience in assisting our clients and our candidates in the Irish accountancy industry. We are here to support businesses and individuals that may have been impacted by the COVID-19 crisis and I would be happy to have a confidential discussion about how we see the market and your recruitment options.

Robert Kennedy ACCA